Over twenty million searches per day were being conducted when Google AdWords began in 2000. Now known as Google Ads, the platform processes billions of searches per day and is being utilised by all advertisers.
According to a Wall Street Journal survey, Google accounted for roughly 40% of all digital advertising spending in just the year 2017.What is Google Ads?
In order to have their clickable ads show in the Google search results, businesses can use Google Ads, a network of advertising that is administered by Google. Businesses pay Google based on how many searches result in clicks on their advertising. By making themselves more visible to users, advertisers hope to increase conversions, such as purchases or website visits.
Types of Advertising on Google Ads
Google Ads presently provides a variety of advertising options, making it simple for your company to appear on search network ads, video ads, display ads, and even app-based ads. The search network is the one that is employed the most frequently.Search network
Every time a Google search is performed, the search network adverts are intended to appear as a text advertisement. It focuses on the keyphrases that you want people to identify with your brand. To raise your ad's ranking, you optimise it and then submit a bid on those particular keywords. This enables you to draw in visitors and turn bought traffic into customers.display Networks
Display advertisements, which are known to appear on Gmail and websites that are currently a part of the display network, can either be banner or text ads. Display advertising are frequently used by businesses in their remarketing campaigns in an effort to reengage customers who have previously connected with them but did not convert.Video-Based Ads
The next one on the line is the video-based ads. These ads permit you to easily craft out a video ad that can be displayed on YouTube videos.App Ads
The last one is the App Ads, which permit you to show up on popular Google-based apps. How do your ads get ranked? The foundation of Google Ads is a bidding system. Your quality score and your CPC (cost per click) have an impact on where your ad appears in search results. The cost per click (CPC) refers to the price you pay for each time your ad is clicked, but the quality score measures how well your ad has been optimised and whether it is pertinent to the user's search. Your landing page, the relevance of your ads, the effectiveness of your previous accounts, and most significantly, your CTR (click-through rate), all affect your quality score. Your ad rank will rise when your quality score does as well.
